Oscar of Sweden is a family owned company that creates shirts for the modern and fashion forward men. We have worked with craft, quality and style since 1949.

Oscar of Sweden makes shirts with a twist. Some of them are timeless and classic, while others are trendy and seasonal. All our collections are made with focus on craftsmanship, design, quality and perfect fit.

We have worked with only shirts for over 70 years. And we are still dedicated to the details.

Working with shirts, shirts and even more shirts for over 70 years, we know how to get things done and to get them just right. Our designers have always had a common purpose: to create the perfect shirt. Founded in 1949, it was run from a small basement in textile town Borås on the Swedish west coast. With focus on only shirts it gradually grew larger over the years. Today our quality shirts are sold all over the world but are still designed in Borås, Sweden.