At Olsen the focus is always on uncomplicated, easy-to-wear fashion for authentic and self-assured women. From casual to smart and from elegant to exciting – Olsen’s styles underscore the wearer’s feminine attractiveness. We combine traditional values like emotionality, dependability and friendship with a passion for innovative looks and inspiring outfits.
We present the Olsen World in keeping with these values: this is not only valid for the design of our collections; the models that Olsen selects for photo productions are also chosen according to these guidelines. They mirror our target audience: attractive, courageous and confident, without being arrogant or conceited.